Is Lesson for MSNBC That 24/7 Opinion Doesn't Sell?

Of course, most news agencies would have fired Brian Williams after word surfaced that he exaggerated his experiences during the Iraq war, but whatever.

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MSNBC, when it was created, sought to only hint at its political ideology, while giving the appearance of impartiality. Over the years, the network embraced it completely.  It hasn’t worked out for management like they wanted apparently.

From Politico:

MSNBC has formally decided to cancel three programs — “The Cycle,” “Now with Alex Wagner” and “The Ed Show” — as part of a larger effort to shift its daytime lineup away from opinion programming, network sources told the On Media blog on Thursday.

Alex Wagner and Ari Melber, a “Cycle” co-host and MSNBC’s chief legal correspondent, will remain with the network. Ed Schultz, the host of “The Ed Show,” will leave the network, as will “Cycle” co-hosts Abby Huntsman, Krystal Ball and Toure. MSNBC President Phil Griffin announced the news in a memo sent shortly after the initial version of this item was published.

The cancellations, which have been expected for some time, come as NBC News chief Andrew Lack moves to refashion the liberal cable channel as a straight-forward news and politics offering, at least in daytime. In September, MSNBC will add a 5 p.m. program hosted by “Meet The Press” moderator Chuck Todd, while Brian Williams, the former “Nightly News” anchor, will serve as the network’s breaking news and special reports anchor.

Lack is intending to shift the network more toward actual hard news during the daytime hours, rather than its current model of “all liberal opinion, all the time,” while keeping its prime time line-up just as it is.

Of course, most news agencies would have fired Brian Williams after word surfaced that he exaggerated his experiences during the Iraq war, but whatever.

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